Klaus Pichler: This will change your life forever
Esotericism is only one of several 'alternative' belief systems which claim to have discovered their own model of (spiritual, political or pseudo-scientific) 'truth'. These esoteric concepts – no matter how speculative or irrational they may be – are slowly but surely making their way into the centre of mainstream society. Esotericist offers are not only a game played with the hopes of gullible or desperate people, they are also profitable business models somewhere in between marketing and promises of salvation.
Klaus Pichler began to search for answers: For a period of two years, he immersed himself into the scene by pretending to be a fanatic esotericist. He joined online forums, attended esotericist fairs and gatherings and made use of services. This enabled him to gain an inside view of the irrational world of esotericism, filled with remote healing, aura sprays and unicorn essences. In the process, he witnessed a mixture of credulity, quackery and betrayal.
The result of his approach is the series ‘This will change your life forever’ which consists of pictures of products, re-staging of images found on online forums and visualizations of esotericist theories. Some names have been changed but all products are genuine and all quoted texts are authentic. Nothing in this project is fake, or not faked by him at least.